Signature Dish?

Wait... What?

What is your signature dish? No, this hasn’t become a food post, but just like a famous dish at a restaurant, your business has a product or service that it’s known for. So the question is, what is your core product? Knowing your core product well is one of the keys to success.

Have you ever been to a restaurant, ordered your favorite dish, and it didn’t taste as good as before? Maybe the chef changed one of the ingredients, or the way they cooked it. Whatever the case, you no doubt left disappointed. The same thing can happen with your company’s core product. A change in quality, delivery, or another element of your product, could cause your clients to leave feeling disappointed. That doesn’t mean that change is bad, it just means you need to think carefully about the “what, how, and when” of any changes. Get your customer’s feedback on what they like, dislike, and ultimately want, from your business. Continue to refine your product based on what you learn.

Finally, it’s important to keep in mind that your company can’t specialize in everything. If you went to a fast-food burger chain, and you saw gourmet Italian food on the menu, you would probably have many questions and doubts about quality. Similarly, customers might have doubts if your business offers two seemingly unrelated products or services. Diversity in products can be a good thing, if potential clients trust you can deliver on quality. Also, important to note is that new goods and services require an investment of time, money, and energy, which could take away from your core offering.

Knowing what your customers want is one of the vital steps in knowing which direction your business will go.

There is no one “secret ingredient” to a successful business. Reach out to learn directly from the experts, or to schedule a free consultation.